Fast, simple life insurance

Life insurance is about protecting your family’s future. That’s why with Ethos, your family comes first. With personalized and affordable coverage, Ethos is here to make it easy for people like Dean to protect the ones they love most.

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See a range of personalized price estimates in seconds.

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Why thousands of Americans choose Ethos

Ethos has redesigned the life insurance application process from start to finish to make it accessible and transparent for everyone. Because protecting your family should be this simple.

Fast, easy, free application

Our straightforward online application can be completed in minutes—without confusing paperwork or phone calls with sales agents.

Affordable, personalized coverage

We offer a wide variety of coverage options to fit your budget and give you the coverage you need.

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Our team of agents is salaried, so you don’t have to worry about being upsold on an expensive policy by a commissioned salesperson.

Money back guarantee

If you’re not happy with your policy or change your mind in the first 30 days, we’ll refund your payment in full.

No cancellation fees

You can cancel your coverage at any time, with no extra fees.

Backed by financial giants

Our investors include Jay-Z, Will Smith, Goldman Sachs, Google Ventures, Sequoia, and other top venture capital firms.

How it works

We’ve simplified the application process. Get covered in 3 simple steps.

1

See your options

Before you apply, get an instant, personalized quote with multiple coverage plans to choose from.

2

Apply in minutes

After you choose your plan, complete our online application. It’s simple, straightforward, and it only takes about 10 minutes.

3

Get covered

Once your application is submitted, we’ll process the information to provide you a quick (sometimes instant) decision on coverage eligibility and your rate. If approved, you can activate your coverage immediately.

Need help getting started?

Our customer support team is happy to answer any questions you may have. Call us at (415) 322-2037 or email support@ethoslife.com.

Life Insurance 101

Learn all you need to know about life insurance and how to choose the best policy for your family.

Coverage Calculator

How much life insurance is right for you? Use our free calculator to help you figure out what you need.

Reviews

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